//U> Well researched and applied, this best-seller enables school officials to communicate effectively with their staff and the community to improve school quality and student learning. //U> The authors continue to teach, research and work extensively with school administrators. This book not only tells why" but "how" to communicate to create a supportive environment where students learn better. Focusing on every audience a school administrator will encounter, this book offers sound advice that is field tested and successful. //U> For anyone interested in school public relations and school-community relations."